In the fast-evolving world of restaurant service, online ordering has become a crucial avenue for revenue growth. But getting customers to embrace your digital ordering platform can be a challenge, especially if they’re used to calling in orders or relying on third-party delivery apps. One of the simplest and most effective ways to increase awareness and usage of your online ordering system is by incorporating QR codes into your in-store marketing.
Here’s how to maximize this strategy:
Why Use QR Codes?
A QR (Quick Response) code is a square-shaped barcode that, when scanned with a smartphone, instantly directs customers to a website—like your online ordering platform. They’re fast, convenient, and don’t require customers to manually type in a web address. QR codes also provide an opportunity to track engagement, helping you see how effective your campaign is.
Smart Placement Ideas
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On To-Go Bags
When customers pick up their takeout orders, a QR code on the bag encourages them to use your online ordering platform next time. Include a brief call-to-action like “Order Online Next Time!” or “Skip the Line – Order Ahead!” along with a clear QR code.
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At the Front Counter
Place a tabletop sign or a sticker at the ordering counter or checkout area with the QR code and a message like “Order Online and Earn Rewards!” This captures the attention of in-store customers, especially those who are waiting in line.
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On Menus or Table Tents
If you offer dine-in service, include the QR code on printed menus, table tents, or placemats. This not only promotes online ordering for takeout but can also introduce customers to any mobile ordering for dine-in convenience.
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On Receipts
Consider adding a QR code on printed receipts with a call-to-action: “Loved your meal? Skip the wait next time – Order online!”
Best Practices for Your QR Code Promotion
✅ Make It Easy to Scan
Ensure the QR code is large enough and has plenty of contrast (e.g., black code on a white background) so that any smartphone can scan it easily.
✅ Provide a Clear Call-to-Action
Don’t just put the QR code there—tell customers why they should scan it. Examples include “Order Ahead for Faster Pickup!” or “Exclusive Online Deals Inside!”
✅ Use a Mobile-Optimized Landing Page
Make sure the page the QR code links to is designed for mobile users. It should load quickly and make ordering intuitive.
✅ Offer Incentives
Encourage customers to use the online platform by offering a discount, loyalty points, or a free item for their first mobile order.
✅ Track Performance
Use a dynamic QR code with tracking capabilities to measure how many people scan the code and how it impacts online orders. This will help refine your promotional strategy.
💡 Ready to take your restaurant’s online ordering and promotions to the next level? Contact our sales team at sales@zaytech.com to learn more about our comprehensive packages that handle everything—from promotions to managing your online ordering interface.