In an era where convenience and digital access drive customer choices, a strong online ordering system is essential for restaurant growth. However, simply having an online ordering platform isn’t enough—you need to actively drive traffic to it and encourage customers to use it.
Here’s a step-by-step guide to help you increase online orders and grow your business:
1. Optimize Your Website and Online Menu
Your website is often the first place customers look when they decide where to order.
✅ Keep it Simple and Mobile-Friendly: Ensure your online ordering page is easy to navigate, with clear categories, mouthwatering food images, and a fast checkout process.
✅ Update Your Menu Regularly: Keep your online menu up to date with current pricing, specials, and seasonal items to keep customers coming back.
2. Promote Online Ordering In-Store
Encourage customers who visit your restaurant to switch to online ordering for future purchases.
✅ QR Codes: Place QR codes in visible locations (on tables, to-go bags, or the front counter) with messages like “Order Online for Faster Pickup!”
✅ Signage: Use window clings, posters, or counter displays that highlight your online ordering platform.
✅ Incentives: Offer a discount or free item for first-time online orders to drive adoption.
3. Leverage Social Media
Social media is a powerful (and often free) tool to promote online ordering.
✅ Post Regularly: Share photos of your most popular dishes and highlight the convenience of online ordering.
✅ Include Links: Always add a clickable link to your online ordering page in posts and bios.
✅ Run Promotions: Offer limited-time discounts for online orders to create urgency and boost traffic.
4. Use Email Marketing
Email is an excellent way to remind loyal customers about your online ordering option.
✅ Send Exclusive Deals: Offer subscribers special discounts or free delivery for ordering online.
✅ Highlight Convenience: Emphasize how online ordering saves them time and hassle.
✅ Include Clear Calls-to-Action: Add direct links to your ordering platform.
5. Partner with Local Influencers or Community Groups
Tap into your local community to spread the word about your online ordering service.
✅ Collaborate with Local Influencers: Have them promote your online ordering system to their followers in exchange for free meals or discounts.
✅ Engage with Community Pages: Share your online ordering options in local Facebook groups or newsletters.
6. Run Online Ads
If your budget allows, use targeted online advertising to reach potential customers.
✅ Google Ads: Target keywords like “best [type of food] delivery near me” or “[restaurant name] online order.”
✅ Facebook & Instagram Ads: Run ads featuring mouthwatering images of your food with a clear call-to-action directing customers to your online ordering platform.
✅ Retargeting: Use retargeting ads to reach people who’ve visited your website but haven’t placed an order.
7. Offer Exclusive Online-Only Deals
Make online ordering more attractive by offering specials that are only available through your digital platform.
✅ Free Delivery Days: Waive delivery fees for online orders on specific days.
✅ Limited-Time Menu Items: Introduce exclusive dishes available only through online ordering.
✅ Loyalty Programs: Reward customers who order online regularly with points, discounts, or freebies.
8. Provide Excellent Service and Fulfillment
An excellent online ordering experience encourages repeat business.
✅ Fast and Accurate Orders: Make sure orders are fulfilled correctly and on time.
✅ Quality Packaging: Use sturdy, branded packaging that keeps food fresh and presentable.
✅ Friendly Service: Even online, customer service matters. Be responsive to inquiries and handle any issues quickly.
The Bottom Line
Getting more online orders isn’t just about technology—it’s about creating a seamless, engaging experience that makes customers want to choose your restaurant time and time again. By combining in-store promotions, social media, exclusive offers, and excellent service, you can drive significant growth in your online sales and build a loyal digital customer base.
💡 Ready to take your restaurant’s online ordering and promotions to the next level? Contact our sales team at sales@zaytech.com to learn more about our comprehensive packages that handle everything—from promotions to managing your online ordering interface.