Email marketing is a powerful way to turn past customers into loyal regulars, often boosting online orders—especially when combined with special offers or loyalty rewards.
✅ Why Email Marketing Works for Restaurants
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Re-engages Past Customers who may have forgotten about your restaurant
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Drives Immediate Orders with promotions, loyalty reminders, or limited-time offers
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Builds Brand Loyalty by keeping your restaurant top-of-mind
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Promotes Your App & Website, helping you increase direct ordering traffic
Step 1: Export Your Customer Info from Your Clover Dashboard
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Log in to your Clover Web Dashboard at www.clover.com
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Go to the Customers section on the left-hand side.
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Use filters to find customers who:
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Ordered recently
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Haven’t ordered in 30+ days
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Click Export to download a list of customer names and emails (CSV file).
⚠️ Note: Only customers who entered their email at checkout (or during online ordering) will appear in this list.
Step 2: Choose an Email Marketing Platform
Recommended options:
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Mailchimp
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Constant Contact
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Klaviyo
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Clover Customer Engagement App (if available)
These platforms make it easy to create branded templates, schedule campaigns, and track open/click rates.
📅 When to Send Emails
| Occasion | Example |
|---|---|
| Slow Days | “Rainy day? Let us bring dinner to you — order now and get 15% off!” |
| Weekly Specials | “Taco Tuesday is back 🌮 — order online and skip the line.” |
| Holidays | “Pre-order your Thanksgiving platters now!” |
| App Promotions | “Download our app and get 50 bonus points today only!” |
| Win-back Campaigns | “We miss you! Here’s 20% off your next order.” |
✉️ What to Include in the Email
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Clear Subject Line
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“🔥 15% OFF your next order – this week only!”
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“Your favorite meal is just one click away…”
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Eye-Catching Image
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Show your food or mobile app screenshot
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Keep it mobile-friendly
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Short, Enticing Body Text
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Mention what they’ll gain: a discount, faster ordering, loyalty points
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Keep paragraphs short and clear
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Strong Call-to-Action (CTA)
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Button: “Order Now”, “Reorder Your Favorites”, or “Download the App”
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Link it directly to your Smart Online Order page or app store link
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Loyalty Tie-In
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“Earn double points on online orders this week!”
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🎯 Final Tip
Automate a Welcome Email for new app users or online customers:
“Thanks for ordering! Next time, order through our app and earn rewards every time.”
Ready to take your restaurant’s online ordering and promotions to the next level?
Contact our sales team at sales@zaytech.com to learn more about our comprehensive packages that handle everything—from promotions to managing your online ordering interface.