---
title: How to Send Email Campaigns to Past Customers to Boost Online Orders
description: Email marketing is a powerful way to turn past customers into loyal regulars, often boosting online orders—especially when combined with special offers or loyalty rewards.
---

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# How to Send Email Campaigns to Past Customers to Boost Online Orders

## Email marketing is a powerful way to turn past customers into loyal regulars, often boosting online orders—especially when combined with special offers or loyalty rewards.

✅ Why Email Marketing Works for Restaurants

- **Re-engages Past Customers** who may have forgotten about your restaurant
- **Drives Immediate Orders** with promotions, loyalty reminders, or limited-time offers
- **Builds Brand Loyalty** by keeping your restaurant top-of-mind
- **Promotes Your App & Website**, helping you increase direct ordering traffic

---

### **Step 1: Export Your Customer Info from Your Clover Dashboard**

1. **Log in to your Clover Web Dashboard** at [www.clover.com](https://www.clover.com)
2. Go to the **Customers** section on the left-hand side.
3. Use filters to find customers who:
   
     - Ordered recently
     - Haven’t ordered in 30+ days
4. Click **Export** to download a list of customer names and emails (CSV file).

> ⚠️ **Note:** Only customers who entered their email at checkout (or during online ordering) will appear in this list.

---

### Step 2: **Choose an Email Marketing Platform**

Recommended options:

- **Mailchimp**
- **Constant Contact**
- **Klaviyo**
- **Clover Customer Engagement App** (if available)

These platforms make it easy to create branded templates, schedule campaigns, and track open/click rates.

---

#### 📅 When to Send Emails

| Occasion | Example |
| --- | --- |
| **Slow Days** | “Rainy day? Let us bring dinner to you — order now and get 15% off!” |
| **Weekly Specials** | “Taco Tuesday is back 🌮 — order online and skip the line.” |
| **Holidays** | “Pre-order your Thanksgiving platters now!” |
| **App Promotions** | “Download our app and get 50 bonus points today only!” |
| **Win-back Campaigns** | “We miss you! Here’s 20% off your next order.” |

 

---

#### ✉️ What to Include in the Email

1. **Clear Subject Line**
   
     - *“🔥 15% OFF your next order – this week only!”*
     - *“Your favorite meal is just one click away…”*
2. **Eye-Catching Image**
   
     - Show your food or mobile app screenshot
     - Keep it mobile-friendly
3. **Short, Enticing Body Text**
   
     - Mention what they’ll gain: a discount, faster ordering, loyalty points
     - Keep paragraphs short and clear
4. **Strong Call-to-Action (CTA)**
   
     - Button: *“Order Now”*, *“Reorder Your Favorites”*, or *“Download the App”*
     - Link it directly to your **Smart Online Order page** or **app store link**
5. **Loyalty Tie-In**
   
     - *“Earn double points on online orders this week!”*

---

### 🎯 Final Tip

**Automate a Welcome Email** for new app users or online customers:

> *“Thanks for ordering! Next time, order through our app and earn rewards every time.”*

 

*![:bulb:](https://a.slack-edge.com/production-standard-emoji-assets/14.0/apple-medium/1f4a1.png) **Ready to take your restaurant’s online ordering and promotions to the next level?**   
Contact our sales team at **[sales@zaytech.com](mailto:sales@zaytech.com)** to learn more about our comprehensive packages that handle everything—from promotions to managing your online ordering interface.*

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