1. Knowledge Base
  2. Crossposting Blog

How to Use Social Media Call-to-Actions to Get More Online Orders

Social media can drive online orders effectively when paired with strong calls-to-action like “Order Now” and the right link, turning followers into instant customers.

 

✅ Why It Works

  • Instant Clicks: Social platforms are mobile-first, just like your app and online ordering site.

  • Habitual Scrollers: People spend hours on platforms like Instagram, Facebook, and TikTok—give them a reason to take action.

  • Free and Easy to Maintain: You don’t need a big budget to stay visible and get results.


📋 What to Post and Where

💬 Call-to-Action Examples

Post these captions regularly (2–4x/week):

  • “Order now with 1 click 🍕👇”

  • “Craving something delicious? Tap the link in bio to order online!”

  • “No wait. No hassle. Just click and eat 🍔➡️ [link]”

  • “Your favorite meal is just a tap away — order now!”

Tip: Use emojis to make the message feel more personal and visually pop in feeds.


🔗 Where to Place Your Link

Instagram

  • Add the link to your online ordering page or app in your bio

  • Use tools like Linktree if you want to include multiple links (e.g., app, online order page, loyalty sign-up)

  • Include CTAs like “Order here 👇” in your posts or stories

Facebook

  • Post the direct Smart Online Order link (or app download link) in your caption

  • Add a “Start Order” button on your page linked to your order site

TikTok

  • In your bio:
    “📲 Order online now! [Link]”

  • Include QR code or ordering link in video captions or pinned comments (where allowed)

Twitter/X

  • Keep it short and direct:
    “Order your favorite dish now in just 1 click: [link]”


🧩 Pair It With a Visual

Use:

  • Food photos

  • App screenshots

  • A photo of someone enjoying a takeout order

  • Short videos showing the ordering process

This boosts engagement and helps customers visualize how easy it is to order from you.


🗓 Suggested Posting Schedule

Day Post Idea
Monday “Start your week with a treat – order online now!”
Wednesday “Midweek cravings? We’ve got you. Tap to order.”
Friday “Weekend rush? Skip the line—order ahead online!”
Sunday “Meal prep hack: order from us instead.”
 

🎯 Final Tip

Pin a post or story on each platform that says:

“📱 Tap to order online or download our app. Get loyalty points on every purchase!”
And include your direct link.

 

:bulb: Ready to take your restaurant’s online ordering and promotions to the next level? 
Contact our sales team at sales@zaytech.com to learn more about our comprehensive packages that handle everything—from promotions to managing your online ordering interface.