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Using Promotions to Drive Online Ordering: What Works and Why

Not all promotions are created equal. Here are the most effective ones for increasing online order volume:

  • First-Time Discounts: Encourage initial adoption with 10–20% off the first online order.

  • Loyalty Rewards: Offer a points system or punch card for repeat online customers.

  • Free Delivery Thresholds: Waive delivery fees for orders over a certain amount to increase average ticket size.

  • Limited-Time Offers: Create urgency with short-term discounts available only online.

Promotions work best when they’re easy to redeem, clearly promoted, and tied directly to your online platform.

 

:bulb: Ready to take your restaurant’s online ordering and promotions to the next level? Contact our sales team at sales@zaytech.com to learn more about our comprehensive packages that handle everything—from promotions to managing your online ordering interface.