SMS marketing is a highly effective way to reconnect with customers, especially during peak hours, with open rates over 90%—often outperforming email and social media.
✅ Why Use SMS for Online Ordering?
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High Engagement – SMS messages are read within minutes of delivery.
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Drives Immediate Action – Perfect for timely offers like “Lunch specials” or “Dinner deals.”
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Cost-Effective – Small campaigns can yield high ROI, especially when targeting your own customer list.
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Builds Repeat Orders – Keep your restaurant top-of-mind for hungry customers.
🔧 How to Get Started with SMS Reminders
🛠 Note: Check if Smart Online Order integrates with SMS platforms like Twilio, EZ Texting, or Clover’s customer engagement tools. If not, you can export your customer list and use an external SMS platform.
📅 Best Practices for SMS Reminders
1. Send During Key Times
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Lunch: 10:30–11:30 AM
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Dinner: 4:30–5:30 PM
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Avoid late-night or early morning texts.
2. Use Short, Clear Messages
Example 1:
🍔 Hungry? Order now and get 15% off lunch with code 15OFF today only! Tap to order: [link]
Example 2:
🎉 Miss us? Reorder your favorites now and earn double loyalty points! [link]
3. Include a Strong Call-to-Action
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“Order now”
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“Tap to view the menu”
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“Redeem your reward”
4. Mention Loyalty or App Exclusives
“App users get double points today—order now!”
5. Include Your Smart Online Order Link
Always send customers directly to your ordering platform (e.g., https://yourrestaurant.smartonlineorder.com).
🎯 Final Tip
Use SMS in tandem with your app and loyalty program:
“Thanks for ordering! Want points and rewards? Download our app and join the club!” 🔗
Ready to take your restaurant’s online ordering and promotions to the next level?
Contact our sales team at sales@zaytech.com to learn more about our comprehensive packages that handle everything—from promotions to managing your online ordering interface.